Coping with 21st century challenges means revising current urban green practices. Urbanization puts pressure on the space available for greenery while nature is essential to human life: vegetation, for instance, contributes to human well-being, enabling physical activities, playground and stress-mitigation effects. Besides this, the integration of vegetation in urban areas can increase the cities resilience against downpours, extreme temperatures, air and noise pollution while improving the biodiversity. Green City Buzz believes that in modern cities, greenery is no longer a luxury, it is a necessity: Environmental degradation and changing weather conditions make well planned and well managed green spaces increasingly valuable and valued by the population.
Most cities and organizations are reluctant to invest in green. However, green is one of the most profitable forms of investment given its easy, fast and flexible implementation, the low costs and sheer effectiveness. The textbook example is the city of Singapore, which has successfully used their Garden City approach as tool for economic development whilst improving the well-being of their citizens. Green City Buzz strives to achieve just that by accelerating the planning, development and implementation of sustainable urban green.
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